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Developing Trust Through Content May Take Time

Allison Banko looks at how how a management company supporting other businesses developed trust with its online audience through content. The campaign took years to mature, but when it finally did, the five-step process led to a 130% increase in newsletter subscribers in the first year, and 70% in the second. Read the article here.

Read the whole story at MarketingSherpa »

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.