The Detroit office of Interpublic's Lowe Campbell Ewald unit has won the creative account for the NFL's Detroit Lions football team for the 2013-14 season. The assignment includes brand strategy
and overall design direction, as well as creative campaigns in print, outdoor, social media and in-stadium media.
The account's "soft launch" includes a “One Detroit. One Pride.”-themed campaign desitned to unite the Detroit Lions and city of Detroit. The official campaign will launch in conjunction with the Lions’
home opener on September 8.