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Surprise: NBCU's Esquire Network To Replace Style Network

In its September debut, Esquire Network will now replace Style Network on the cable dial instead of the G4 channel, as originally planned. Games-oriented G4 of course has a male target demo, similar to Esquire's, while Style's is female-targeted -- but NBCUniversal said Style had overlap with other NBCU inventory. No word yet on G4's future.

Read the whole story at Advertising Age »

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