Seventy-one percent of merchants report that email is their most effective channel, according to a new report from Daily Deal Media. According to DDM's 2013 Online Marketing Trends Merchant
Survey which includes input from more than 13,000 merchants based in the U.S., 67 percent reported having an annual marketing budget of less than $5,000. Six percent of merchants said that daily
deals are an effective marketing tool, while 19 percent said that social reviews hurt their business.
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