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Brands Moving Marketing In-House

  • eMarketer, Thursday, September 19, 2013 1:07 PM

Some 58% of U.S. brand marketers said their company used an in-house agency this year -- up from 42% five years earlier, per eMarketer, which cites a report from the Association of National Advertisers. A little more than half of respondents said in May 2013 that in the past three years, they had moved at least some business previously handled by an external agency to their in-house agency.

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