Commentary

Mobile App Store Downloads: 102 Billion and Counting

The world of apps is hardly shrinking and lots of money is changing hands.

Consumers will download 102 billion apps from mobile app stores this year and spending on and through those apps will hit $26 billion, according to research firm Gartner.

The number of apps downloaded will be 60% higher than last year and money spent will be 47% higher, says Gartner.

An interesting point in the research is that in-app purchases will account for almost half (48%) of the app store revenue in four years, up from 11% just last year.

It looks like those who are happy with the experience will pay more once using a particular app.

And this may be a good thing for app developers, since monthly app downloads per device are in the range of five to six.

advertisement

advertisement

And this brings me to the issue of how this plays within the realm of mobile shoppers.

Retailers continually tell me the large majority of their mobile customers are using their mobile websites, not apps.

As a result, a lot of resource is being put into developing robust mobile sites where commerce can occur. It’s not a total app experience, but some, like Staples and Sears, are getting very close.

Most merchants also appreciate their loyal customers, many of whom download the company’s app.

It just could be that these loyal customers, like the in-app purchasers in the Gartner study, spend more time within the app.

Just as in the physical world, mobile shoppers can fall into dual categories: those who use the mobile website and those loyal and perhaps regular customers who gravitate toward the app.

At the moment, retailers must serve both.

How do you see this playing out over time?

______________________________________________________________________

Update: Speaking at OMMA Mobile at Advertising Week Monday and Tuesday: MasterCard, comScore, USA Sports Media Group, BBDO, Usablenet, Havas Media, Pandora, Catalina, IAB, Leo Burnett, Foursquare, and many more. You attending? If so, come say hello. Here’s the Agenda.

4 comments about "Mobile App Store Downloads: 102 Billion and Counting".
Check to receive email when comments are posted.
  1. Joe Q Bretz from One Pass Media, September 19, 2013 at 2:17 p.m.

    Getting a tad crowded out in the APP store! As a developer we know how hard it can be and expensive to get recognition enough to have your APPS downloaded to make it make fiscal sense. I for one will download and pay for numerous apps only to then look for another program to help with the clutter!

    Joe Q. Bretz
    President
    The Digital Development Group, Corp.
    otcbb(DIDG)
    www.digidev.tv

  2. Mike Einstein from the Brothers Einstein, September 19, 2013 at 2:18 p.m.

    Is there a "Get a Life" app I can download?

  3. Chuck Martin from Chuck Martin, September 19, 2013 at 2:23 p.m.

    Yes, Joe, it is quite crowded there, though paid app downloads are projected to increase each year for the next four years.

  4. Chuck Martin from Chuck Martin, September 19, 2013 at 2:23 p.m.

    Someone likely now creating it, Mike.

Next story loading loading..