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How To Chart Mapping Data
- ClickZ, Thursday, September 19, 2013 1:04 PM
John Gagnon tells us how mapping data geographically can paint a stunning picture that tells marketers how to reach their audience smarter. He tells us about a tool called PowerMap that can "unlock insights to drive campaign performance." Gagnon describes it as a combination of Excel and Bing Maps because it charts data with 3D columns overlaid on a map that occurred over time. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.