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You Did WHAT On The Subway? Cosmo.com Takes Provocative Approach

Hearst Digital President Troy Young, described by one former colleague "as "brutally dispassionate about decision making," is making waves at the company where he was hired in May, having already "fired the top web editors at two of Hearst's biggest brands, Cosmopolitan and Elle, and butted heads with editors and publishers over the content and look of the Hearst websites," writes Michael Sebastian.

This post is not only shows exactly what Young is like, but details changes afoot for Hearst Digital, right now focused on a redesign of Cosmo's website, which will "incorporate new ad products," writes Sebastian.

An example of Young's provocative approach: "a first-person essay that ran last week [on Cosmo.com] about masturbating on the New York subway."

Read the whole story at Advertising Age »

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