How important has real-time content become? It’s become paramount for The Wall Street Journal, which has fused its newspaper and wire service into a single organization for breaking news, noted Romy Newman , head of digital advertising and integration, at the Journal. Also peaking at OMMA Global panel on what shift to 'real-time’ means for media, Andy Wiedlin, CRO at Buzzfeed, acknowledged it’s hard for brands to adapt to the always-on environment, but that’s where new marketing opportunity is emerging. Newman pointed out that the Journal has been fortunate in having a paid subscription model so it’s not as entirely reliant on developing new ad models and formats. It also helps fund being able to provide real-time content.