The average e-commerce shopping cart abandonment rate hit 73.6% in Q1 2013, up from 70.7% in Q4 2012, according to a report from SaleCycle. The report found that most abandoned sales took place 8-9pm.
Thursdays were the most common day for this to happen. The report also revealed that 48.1% of abandoned emails were opened, which was up from 45.9% in Q4. In addition, 33.3% of these opened emails
turned into conversions, up from 30.1% in Q4.
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