Digital marketing services company Acxiom has introduced a new Audience Operating System, a platform that gives marketers the ability to combine data from various places into one dashboard. The
tool will pool first-party and third-party, as well as structured and unstructured data into one location. The goal is to give marketers a more holistic view of customers and deliver more targeted
marketing messages such as personalized emails.Read the whole story at Direct Marketing News »
