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Does Commercial Programming Have a Future In UGC World?

So as there appears to be an abundance and continuous stream of UGC content, the publishers of the video sites are also questioning the validity of original content and how they can justify paying for it without a strategy to monetize it.  Richard Spalding, CEO of Kontraband and The 7th Chamber looks at the dilemma.
As there appears to be an abundance and continuous stream of UGC content, the publishers of the video sites are also questioning the validity of original content and how they can justify paying for it without a strategy to monetiaze it.One in five men said they would shop via online video if possible, research carried out by Wesee has found.
Read more at http://www.thedrum.com/news/2013/09/26/56-would-consider-using-shopable-videos-make-purchases-directly-online-video#8Z2L6A4s6iYgJc5y.99

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