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UncommonGoods to Take Less is More Approach With Email This Holiday Season

UncommonGoods, an e-commerce company that sells unusual products had a lot of unsubscribes during the holiday season last year. During that period, the company was sending about five emails a week. To help get its cadence more on track with consumer demand,  in July they began a frequency testing program with AgilOne, an email analytics provider. The move has helped the company increase its overall email open rate from 14% to 19%. In addition, the open rate among enthusiasts has increased from 78.2% to 81.3%. Not a bad way to head into the season and avoid unsubscribes.

Read the whole story at Internet Retailer »

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