The National Retail Federation has created s Chief Marketing Officer (CMO) Council to serve the advertising and marketing retail industry. The organization’s Retail
Advertising and Marketing Association will transition into the newly created council. It becomes open to any NRF retail member CMO or an organization’s most senior marketing position,
and will hold its first meeting during Shop.org’s Annual Summit in Chicago. Kevin Brown will chair the CMO council. The NRF cites changes in consumer behavior for the move.
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