• The Wrap, Monday, September 30, 2013 4 PM

While "Breaking Bad" aficionados debate the wonderfulness of the series finale (check out the comments section to Alan Sepinwall's Hitfix review)  we'll instead parse the business stats: For the finale, AMC reportedly jumped into a fee-for-ad range that "cost some marketers as much as a 30-second spot in broadcast behemoths like 'American Idol' and 'Modern Family,'" writesAd Age's Jeanine Poggi: "between $300,000 to $400,000."

The finale was watched by 10.3 million viewers, a record both for the show and "by any standard," writes Tim Molloy, with "five times the viewers of Showtime’s 'Homeland' (which people need to pay a premium to see), and more viewers than anything on broadcast TV Sunday except for football and '60 Minutes.'"

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