- The Wrap, Monday, September 30, 2013 4 PM
While "Breaking Bad" aficionados debate the wonderfulness of the series finale (check out the comments section to Alan Sepinwall's Hitfix review)
we'll instead parse the business stats: For the
finale, AMC reportedly jumped into a fee-for-ad range that "cost some marketers as much as a 30-second spot in broadcast behemoths like 'American Idol' and 'Modern Family,'" writesAd Age
's Jeanine Poggi: "between $300,000 to $400,000."
The finale was watched by
10.3 million viewers, a record both for the show and "by any standard," writes Tim Molloy, with "five times the viewers of Showtime’s 'Homeland' (which people need to pay a premium to see), and
more viewers than anything on broadcast TV Sunday except for football and '60 Minutes.'"
Read the whole story at The Wrap »