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Microsoft Prepping Proprietary Ad Tracking Tech

Microsoft is reportedly developing proprietary technology that would facilitate ad tracking across any Windows run computers and mobile devices, Xbox, Internet Explorer, and Bing. “Microsoft's plans are in the early stages with no clear picture on when the replacement would complete its roll-out across all devices,” AdAge reports, citing sources. Google is currently working on a similar alternative to cookie-based ad tracking.


Read the whole story at Advertising Age »

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