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Email Marketers Are Turning Messages Into Boom Boxes With Pop Songs Embedded Inside

  • Adweek, Thursday, October 10, 2013 8:17 PM
DMI Music, a digital agency that connects brands with bands, has introduced a new platform that lets email marketers include songs from popular music artists in their email messages. Nutritional supplement maker Mead Johnson is testing the idea and including songs from artists ranging from Bruno Mars to Bach to help liven up its email messages. The songs play when a recipient clicks a trigger point within the email. In one of the first campaigns, 75 percent of consumers that opened the email listened to the music, and 43 percent of those that did listened to the song more than once.

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