- Adweek, Thursday, October 10, 2013 8:17 PM
DMI Music, a digital agency that connects brands with bands, has introduced a new platform that lets email marketers include songs from popular music artists in their email messages. Nutritional
Mead Johnson is testing the idea and including songs from artists ranging from
Bruno Mars to Bach to help liven up its email
messages. The songs play when a recipient clicks a trigger point within the email. In one of the first campaigns, 75 percent of consumers that opened the email listened to the music, and 43
percent of those that did listened to the song more than once.
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