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How Does Google View Guest Post Backlinks?

Matt Cutts tells us about Google's view on guest blogs and links through a post by Eric Ward. Consider the site's age, editorial team, amount of original content, and whether or not the site has undesirable back-link profiles. Ward provides a few guidelines that could help marketers seek guest post opportunities. Read the article here.

Read the whole story at Search Engine Watch »

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.