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Apple Poaches Burberry CEO To Spark Sales

  • Reuters, Tuesday, October 15, 2013 11:58 AM
In a major coup, Apple has brought in Burberry CEO Angela Ahrendts to head up strategy, expansion, and operation of its retail and online stores. With the bold hire, “Apple CEO Tim Cook has set [Ahrendts] the task of bolstering global iPad and iPhone sales and returning some luster to the Steve Jobs-created brand, which has not launched a major new device in almost four years,” Reuters writes.

 


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