Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by Unruly.
And nine out of ten Instagram video shares occurred on Facebook. Also, proof of Biebermania, unabated--14 of the top 20 shared Instagram videos came from Justin Bieber, with three of his top ones
generating over a half million shares.
Unruly said 80 different brands made it on to its Top 1,000 Instagram list, including big names like Nike, Samsung, General Electric and Disney. That's
significant given that Instagram videos didn't even exist until June.