Commentary
It's The End Of Reach & Frequency As We Know It, And Mark Papia Feels Fine
- by Joe Mandese @mp_joemandese, October 24, 2013
In fact, long-time digital ad vet Papia thinks it’s being replaced by REM. No, not that REM, but a new mix he calls,
“reach and engagement and measurement.”
Papia, who is head of global video ad sales at Adknowledge, says the online video conversation has shifted from “reach & frequency” to “reach and engagement and measurement going forward -- REM, if you will.” That said, he committed a cardinal sin for a MediaPost event panelist, effectively coining a new acronym on this morning's Video Insider Summit discussion.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
