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Microsoft Touting Paid-Search Ad Segmentation

  • Bing Ads, Thursday, October 24, 2013 2:30 PM
Bing Ads now provides better compatibility with Google's Enhanced Campaign platform on Google AdWords, which means that marketers using Bing Ads can import campaigns from Google AdWords to Bing Ads without losing information. The accompanying video touts Microsoft's ability to distinguish between tablet and desktop devices. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.