• by Joe Mandese  @mp_joemandese, October 24, 2013

  
"Integrated Video Buys” panel moderator Kathryn Koegel (Chief of Insights and Founder of Steampunkt Collaborative) kicked her session off at the Video Insiders Summit by zinging the elephant NOT in the room, Nielsen.

Doing a decent impression of Clint Eastwood speaking to an empty chair at the Republican National Convention, Koegel apologized for it, noting, “We asked Nielsen to participate and tehy politely declined,” Koegel noted, adding, “we do miss them,” especially given the subject of the panel, and the desire for everyone at the summit to understand more about Nielsen’s plans to develop products for dealing with measurement of video on tablets and smartphones, etc.

Frankly, that seems odd to me too, especially given the comments of Nielsen’s management during their third quarter earnings call yesterday, and the fact that they talked  so much about building better products to service their “Watch” clients in the digital age.