The viral video lottery. Place your long odds bet

“Are you going to created the next viral hit, says Richard Kosinski, president of Unruly USA, speaking at the MediaPost Video Insider Summit. No you won’t. 

Kosinski says there is only a 5% chance of that happening. However, sharing is still really important. Quoting McKinsey & Co., he says a shared video increases purchasing intent by 50 times. He says one-third of people will talk about a video with one in five looking it up online.

And there is more: What is “gold” for marketers? He says when it comes to automotive marketing, 15% of people who receive a share video will go into a show room.

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