• Search Engine Watch, Monday, October 28, 2013 2:24 PM

Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, enhanced sitelinks, geo bidding, and opt-out options -- providing tips for each. For example, Santos tell us that marketers can load in up to six sitelinks, but only four typically show. It turns out that click-through rates are significantly higher compared with the same ad using two-to-three-line sitelinks. Read the article here.

Read the whole story at Search Engine Watch »