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Advanced Enhanced Paid-Search Tips

Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, enhanced sitelinks, geo bidding, and opt-out options -- providing tips for each. For example, Santos tell us that marketers can load in up to six sitelinks, but only four typically show. It turns out that click-through rates are significantly higher compared with the same ad using two-to-three-line sitelinks. Read the article here.

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