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Tech Resistance Slows Ad Innovation

  • eMarketer, Tuesday, October 29, 2013 11:24 AM
How do you feel about technology and how do you think it can help your business? The MIT Sloan Management Review and Capgemini Consulting conducted a survey of executives to gauge their sentiment, and found that companies face diverse challenges when it comes to adopting new digital technologies. Competing priorities across the company stood out as the No. 1 issue. Some 52% said they are held back by a lack of familiarity with digital technologies, and four in 10 resist new approaches.

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