BIZ DEV: Clinique Names 360i Global Digital AOR

Clinique consolidated its global digital account with 360i, following a review. The agency will also be working with the brand to create relevant content for particular markets and to clearly define the role of the brand’s online channels. The agency will produce creative content for Clinique’s owned and operated global digital channels across North America, Latin America, Europe, Asia Pacific, Middle East and Africa. “Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, US CEO of 360i. “The brand has a long heritage of innovation in communications through unique storytelling and iconic advertising. Clinique’s leadership team has made a commitment to creating engaging content with a voice that stands out in an increasingly cluttered environment.” Clinique spent $135 million in measured media in 2012 and $60 million between January and June of 2013, according to Kantar Media.

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