Stagwell has launched a joint venture in Poland to sell a retail sales analytics tool to brands called In-Pulse. 

The joint venture is with abka Polska, the owner of a 7-Eleven-type chain of convenience stores in Poland. abka has over 11,600 stores handling approximately 4.1 million transactions daily and serving more than 10 million users of its appka app. 

In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool is designed to inform marketing strategies by providing businesses with insights into consumer preferences, shopping patterns, and spending habits.  

The venture will market the tool to Polish brands. 

It wasn’t immediately clear if any brands have signed up to use the tool yet or if Stagwell has plans in place to launch ventures in other countries to market it.  

“Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region,” stated James Townsend, CEO Stagwell EMEA. “I am sure that the joint venture ... is a revolution for the entire market,” said James Townsend, CEO of Stagwell EMEA.