During a presentation at OMMA Premium on Monday, John Kosner, EVP, digital and print media, ESPN, highlighted the network’s continuing expansion into mobile. For the first time ever,
ESPN had more unique visitors on mobile devices than on the desktop in September (47.4 million vs. 46.1 million). "The future is here," he said. Kosner also noted that ESPN has reached “ad
parity” across the desktop and mobile, allowing marketers to run its video “mega-unit” across both platforms, for example. It’s also adding new units such as the “Flip
ad,” developed during its ad hackathon last March, that spins as someone scrolls down the
screen. Beyond that, ESPN moving toward feed-based and time-based creative (ad images that sync to time of day) as well as emerging platforms like Vine and Twitter’s Amplify program.