• by Mark Walsh , November 4, 2013

To  better tailor branded content and advertising in different contexts required by different platforms, Corey Gehrt, Strategy Director, Code and Theory, said he works with clients to develop four or five storylines for brands instead of the same message that keeps popping up regardless of context. There’s a need for more flexibility in part because of the sheer amount of digital media brands are expected to turn out across social and mobile properties in a addition to traditional media.