BIZ DEV: Partners + Napier Named AOR For AFAR Media

Four months after opening a New York office, Partners + Napier was awarded strategic and creative duties for AFAR Media and its multi-platform properties, including AFAR Magazine and www.afar.com. The company provides experiential travel content for global travelers looking for unique travel experiences. The agency will help AFAR claim ownership of experiential travel under a new platform program, “Travel Deeper.” “AFAR is so much more than a travel magazine. It’s a trusted guide that helps travelers uncover the local richness and flavor the world has to offer beyond a printed page,” said Andrea Spiegel, managing director at Partners + Napier. AFAR Media spent $276,000 in measured media between January and June of 2013, per Kantar Media.

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