Speaking on OMMA Native's "Media Mix" panel in New York this morning, SocialVibe Co-Founder David Levy identified himself as being with True [X] Media, "formerly
SocialVibe."Sure enough, if you browse to socialvibe.com, you'll get redirected to truex.com, which describes itself as, "Delivering the Commercial
for Interactive Media."
The page also describes the pivot as "interactive advertising done right," and goes on to discuss concepts like
"true attention," which is defined as an experience in which, "a consumer has viewed, spent time with and interacted
with your brand, delivering on the
promise of 'zero waste advertising'."Good position.
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