Beyond Borders: MediaCom's Morris Assumes Global Content Role
- by Joe Mandese @mp_joemandese, November 6, 2013
GroupM’s MediaCom unit this morning named James Morris the first global head of its burgeoning content marketing practice, the aptly named MediaCom Beyond
Advertising.
Morris, who previously was head of the unit’s operations in the EMEA region, will oversee an organization of 435 content marketing execs operating in 42 countries for such brands ad Volkswagen, Procter & Gamble, Sony, Universal Music and Shell.
Morris, who is based in London, joined the unit in January 2011 from U.K. production company TwoFour, where he was director of digital strategy and content.
Concurrent with Morris’ appointment, MediaCom said MBA’s regional and international leadership team would be comprised of: Palle Diederichsen (EMEA), Mark Fortner (head of innovation, MBA U.S.), Lizzie Nolan (APAC), Dan Brown (LATAM), Ortensia Castagno and Tom Curtis (U.K. and international), and Paul Chard (Global Content Officer).advertisement
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