Sixty-one percent of marketing emails opens were opened on a smartphone or a tablet in Q3 2013, according to a new report from email services firm Movable Ink. According to "U.S. Consumer Device
Preference Report: Q3 2013,"
78.7 percent of all smartphone email opens came from iPhones while 20.7 percent of marketing emails were opened on Android phones. In total, the iPhone
accounted for 35.83 percent of total email opens across all devices.Read the whole story at Direct Marketing News »