• November 6, 2013

Digital marketing technology company Webtrends has announced additions to its offerings for data-driven marketers, including "Webtrends Explore" and "Webtrends Lifetime Streams." The updates are meant to help marketers discover audiences cross-screen and use Big Data in real-time.

The Explore feature allows marketers to sift through data sets in real-time and create audience segments. The Streams update allows marketers to reach "customers across all digital channels based on the entire history of individual customer engagement, such as lifetime value, category affinity, recency, frequency and market segments," Webtrends wrote in a statement.

Bruce Kenny, executive vice president of products at Webtrends, stated, "The imperative to become a data-driven organization has never been more critical."