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Do Instagram Users Really "Like" Ads?

How are Instagram uses responding to the recent addition of ads? Remarkably, the Facebook unit says over 5% of ads impressions have resulted in Likes. “That’s pretty tremendous considering most of the ads we see on the Internet we ignore,” Instagram CEO Kevin Systrom said this week, as reported by TechCrunch. One ad for Michael Kors ad was seen 6.15 million people, and received over 218,000 Likes, according to analytics firm Nitrogram.

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