- Wired, Thursday, November 7, 2013 3:49 PM
Wired has written a piece to help train consumers how to filter email marketing messages. "Create a filter for incoming mail that flags anything containing the word 'unsubscribe' and shunts
it into a folder of its own," reads the tip. Readers that take this advice will be creating their own form of Gmail tabs, by filtering promotional content into its own folder. The jury is out on if
filtering hurts marketers or if it actually helps them get due attention when the consumer is ready to shop.
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