- Moz, Friday, November 8, 2013 12:17 PM
Dana DiTomaso tells us about some important conversations that marketers can have -- regardless of their clients' opinions on rank reports. DiTomaso wants to remind marketers there are many ways
to show success without mentioning keyword rankings, such as the number of calls an ad gets, the lead conversion rate, and Web site-to-business rate. Many of the insights combine traditional
marketing services with digital and inbound marketing strategies. (If it doesn't work she wil send you Smarties, a Canadian treat.) Read the article here.Read the whole story at Moz »