Allied Domecq Spirits North America Tuesday announced plans to launch the first TV advertising effort for its Stolichnaya vodka brand. The centerpiece of the effort, featuring a new "Frozen Neighbors"
campaign, breaks this month on Viacom's Spike TV network. The campaign, created by the New York office of Publicis Worldwide, is a companion to Stolichnaya's "Frozen" print ad campaign. In addition to
TV commercials, Stolichnaya vodka will be featured in product placement segments on Spike TV series "The Club."