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Linguistics Find Niche In Search Engine Marketing

Trailblazers succeed when they blaze their own trail. They have the opportunity to step out in front and lead the march. Marketers need to think about keywords in a similar way. "Trends without query volume are content marketing opportunities," writes Andrew Delamarter. "They are business-building opportunities. They are stuff of which money is made." He tells us why marketers should take those words to heart to "create a concept" and "own a language" by being a leader and making "your own keywords."

Read the whole story at Search Engine Watch »

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