• by Tyler Loechner  @mp_tyler, November 12, 2013

Retargeting platform Demandbase is expected to Tuesday launch a retargeting solution built specifically for B2B advertisers, dubbed B2B Retargeting. The company claims the tech is the first retargeting solution specifically meant for B2B advertisers.

Demandbase says their technology identifies companies, rather than individuals, in real-time. Their tech finds businesses that are showing a "clear buying intent" on a corporate Web site by following signals such as research and evaluation of products and services. The tech then uses programmatic exchanges to reach those businesses.

“So many B2B advertisers are using retargeting technology built for consumers,” stated Chris Golec, founder and CEO, Demandbase. “Ad retargeting has long been a successful consumer marketing strategy, but has not yet produced results for business campaigns."

Computer Science Corporation has used the B2B Retargeting tech and claims to have increased engagement with prospects by over 50% in one campaign.