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Adap.tv's Fitzpatrick Splits 'Prorgrammatic' Into Three Groups
- Beet.TV, Tuesday, November 12, 2013 11:44 AM
"Programmatic for us is divided…into real-time, fixed price, and upfront auctions," Brian Fitzpatrick, EMEA managing director for Adap.tv, told Beet.TV. He said that European publishers are looking for new ways to sell media with less friction.
