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comScore: Where Consumers Viewed Video Ads In October

  • comScore, Friday, November 15, 2013 11:41 AM
Americans viewed more than 24.5 billion video ads in October, with AOL keeping the No. 1 position with 4 billion ad impressions, according to comScore. Google sites came in No. 2, with 3.6 billion ads, followed by BrightRoll with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56% of the total U.S. population an average of 141 times during the month. Ranking as the No. 1 content property in October, Google sites had 164.8 million unique viewers, driven primarily by video viewing at YouTube.com, according to comScore. AOL followed with 62.3 million, NDN with 50.6 million, and Vevo with 49.6 million. Maker Studios debuted in the No. 10 spot with 30.5 million unique viewers.

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