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16% of Email Sales Are Taking Place on a Mobile Device: Yesmail

Sixteen percent of transactions which were driven by email are happening on a mobile device, according to a new metrics released by email service provider Yesmail. The report also revealed that email conversions on desktops average 3.7 percent versus mobile 1.3 percent. According to the report, 56 percent of mobile sales being take place on a tablet and 44 percent on a smartphone.

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