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How The Brain Filters Messages

  • ClickZ, Tuesday, November 26, 2013 1:55 PM
Tim Ash references how the brain filters information to explain the best way to market products and services. He suggests using action words, stimulating with visual puzzles, and attracting with novelties. While the brain can process complex instructions, marketers will find the most success by keeping the search ad or piece of content simple. Read the article here.

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