Around the Net

Commentary

How The Brain Filters Messages

  • ClickZ, Tuesday, November 26, 2013 1:55 PM
Tim Ash references how the brain filters information to explain the best way to market products and services. He suggests using action words, stimulating with visual puzzles, and attracting with novelties. While the brain can process complex instructions, marketers will find the most success by keeping the search ad or piece of content simple. Read the article here.

Read the whole story at ClickZ »

Next story loading loading..
About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.