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When The CEO Doesn't Trust Search Marketing

Some 73% of CEOs think that marketing overall lacks business credibility, according to a survey from Fournaise Group. About 80% don't trust marketers at all, while 91% do trust CIOs and CFOs. The challenges to get the CEO on board range from a disconnect and misunderstanding about marketing's role to a lack of imagination and innovation, according to Danyl Bosomworth. He takes us through a series of steps to change this perception and prove the value of marketing. Read the article here.

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