After stopping traffic on 6th Avenue with last year’s BMW e/hybrid car augmented reality installation, KBS+ and Future Colossal now bring us this Liquid Gold installation, which uses Microsoft Kinect® and facial recognition technology to detect passersby in Herald Square. The technology behind the experience features a motion sensor that triggers a ripple in a fluid gold field. When viewers stop to look at the display, their moving silhouette emerges right out of the liquid metal simulation – as if they’ve suddenly turned to liquid gold.
What’s even cooler is that once you grab your selfie all Goldfinger-like, you can share your Liquid Gold image using the hashtag #JayZGold -- which this creative is certain will result a really smart way to burn the brand name beyond paid media and get attention for the launch across more age-relevant social media.
The experience was designed for Parlux, the distributor and manufacturer of Jay Z’s new fragrance. You can check it out for yourself right here.