Correction: Ad, Entertainment Industry Codes Will Not Be Bound Into A Single 'UPC' Code

  • December 18, 2013

A story in the Dec. 17 edition of Media Daily News (“Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content”) incorrectly reported that the two trade groups plan to “bind” the ad industry’s Ad-ID with the entertainment industry’s Entertainment Identifier Registry (EIDR) into a single “UPC” code capable of tracking all advertising and programming content. The two codes will remain separate and a spokesperson for the organizations said they used the term UPC figuratively, not literally, “to help people visualize the concept, not define the coding process.”

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