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Google Search Promotes Authoritative Voices

Google is trying to make it easier for search users to surface authoritative voices across various topics. “Google is working on promoting the content of authorities on topics, so if an expert writes on a topic on any site, Google will notice that and make sure the content ranks better than non-authorities,” Search Engine Land reports, citing comments from Google search engineer Matt Cutts. “It is not about demoting sites, but rather promoting the ‘good guy.’ ”

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